Green marketing an overview pdf

Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility. Rashad yazdanifard, et al 2011 9, in their paper entitled the impact of green marketing on customer satisfaction and environmental safety concluded that green showcasing is a device for. Chances are, youve seen a green marketing campaign or two and didnt even realize it. Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability. Green marketing definition and sustainable development. Green marketing can be defined as the managerial process of developing and promoting. The paper deals with the concept of 4ps and the green marketing practice as business response to the increasing environmental consciousness of consumers in the market.

A study of hotels industry in wennappuwa divisional secretariat. Pdf green marketing practices and customer satisfaction. More organizations are making an effort to implement sustainable business practices as they recognize that they can make their products more attractive to consumers and also reduce expenses in packaging, transportation, energy and water usage, and more. Green marketing practices and customer satisfaction.

The scope and importance of the relationship between business and the environment, and a survey of the pitfalls and abuses. According to the american marketing union, green marketing is the marketing of products that are assumed to be environmentally secure. Thus green marketing corporate a large range of actions, including product change, changes to the production process, packaging changes, as well as modifying advertising. Last but not the least the paper green marketing a changing concept in changing times, is a conceptua l paper on green marketing, which is an emerging area of interest. Green product, recyclable, environmentally safe, eco friendly.

This study focuses primarily green marketing philosophy as an important part of sustainable development and global environmental problems and the reasons which cause the enterprises to apply the. Pdf on jun 1, 2011, jagbir singh kadyan and others published green marketing. Pdf green marketing strategies, sustainable development. Pdf green concepts and sustainability in the nigerian. This study focuses primarily green marketing philosophy as an important part of sustainable development and global environmental problems and the reasons which cause the. Clorox, a brand known for its cleaning and disinfecting products, threw its hat into the green marketing event in 2008 when it introduced green works. Iosr journal of business and management iosrjbm eissn. Department of management, university of newcastle, newcastle. Green marketing is the act of not only living by environmentallyfriendly policies and procedures, but letting consumers know about it. This paper examines existing literature on green marketing and green consumerism with focus on issues of environmental sustainability in the petroleum industry. Environmentallyresponsible or green marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Environmental issues have gained importance in business as well as in public life through out. An introduction to green marketing michael jay polonsky department of management, university of newcastle, newcastle nsw 2308, australia.